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for the Consumer Goods Industry

E-commerce accounts for 12% of Unilever’s sales

ConsumerGeniuses

ConsumerGeniuses

Unilever’s online sales accelerated by 38%, accounting for 12% of sales in the third quarter of the fiscal year. The sales have grown in the US, China, and India but were down in North America, South East Asia, and Europe. Unilever brands including, Marmite and Graze, sell direct to consumers via their website, online marketplaces, and supplying online retailers around the globe. Unilever has identified e-commerce as a future key channel for sales and advertising. Its strategy is evolving, moving away from traditional platforms such as TV and towards gaming and streaming platforms to create brand awareness. Unilever is fostering its educational program for marketers, creating advanced abilities and adjusting its employees to the future shopper patterns.

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