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ConsumerGeniuses

ConsumerGeniuses

Eva Longoria, who is the current spokesperson of L’Oréal beauty brand, went to the more personal level and promoted “lessons of worth” campaign to support the brand’s slogan. Longoria filmed a minimalist video with a dark black background. She talked about racism and colour differences referring to her Hispanic heritage. She elaborates in the video how she would self-talk with her first-grade self while entering the bus of new school. She says “you’re worth it” because “nobody else looks like me…I had dark skin, dark hair, dark eyes”, which implies that regardless of the skin colour, you are beautiful.

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