Global News and Digital Insights
for the Consumer Goods Industry

ConsumerGeniuses

ConsumerGeniuses

Australia’s Fable Food, a mushroom-based meat platform, is planning to expand internationally. The brand has teamed up with Country Foods, a Singaporean food manufacturer and distributor, for the cause. The company plans to target Malaysia and Singapore mainly as these countries are the hub where East mixes with West and consumers are looking for alternative meat options. Up till now, Fable Food offered slow-cooked alternative meat and ready-to-eat products like braised beef and pulled pork. Now the firm is planning to launch meaty mushroom burgers.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn