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Freshpet and KARMA pet food launch new sustainability efforts

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With a mix of sustainability-focused initiatives, pet food manufacturers Nature’s Fresh and KARMA are now assisting more than just furry pals. Both aimed to reduce plastic waste from pet food packaging through environmentally beneficial collaborations.

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Freshpet’s parent firm aims to be 100% regeneratively sourced by 2025. Packaging is designed to minimise food waste by keeping food fresh and wholesome for up to 24 weeks. rePurpose Global gathers and eliminates an equal quantity of ocean-bound plastic garbage from nations with inadequate waste collection infrastructure for every package sold. Nature’s Fresh, an organic pet food brand, has also teamed with recycling company TerraCycle, which can recycle 100% of Freshpet’s packaging.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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