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ConsumerGeniuses

ConsumerGeniuses

Retailers are acquiring fit tech startups to redefine the try-on concept in apparel shopping. Gap Inc. has brought Drapr, an e-commerce manufacturer, that uses the 3D virtual try-on technology to help consumers solve the fitting problem. The company’s technology aids consumers to find the piece of cloth that fits them perfectly and suits their attire. Drapr would provide a satisfactory try-on experience to consumers while giving it a digital push.

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