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for the Consumer Goods Industry

ConsumerGeniuses

ConsumerGeniuses

Brightpearl, a retail operating system for brands, claims that 68% of Gen Z consumers plan to utilize non-conventional channels to shop for Black Friday and Christmas. Gen Z is looking forward to shop through five “alternatives” that are Facebook, WhatsApp, YouTube, retailer’s mobile app, and Instagram. As far as payment methods are concerned, 58% of consumers plan to use PayPal, 51% will be using Credit Cards, while 47% would pay via Debit Cards. Other popular payment alternatives include Amazon Pay, Apple Pay, Google Pay, and Klarna.

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