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German retailer, Dm-Drogerie Markt, launches CO2 converted packaging technology

ConsumerGeniuses

ConsumerGeniuses

Dm-Drogerie Markt, a German retailing firm, has launched sustainable packaging for its Denkmit Ultra washing up liquid line, as 30% of plastic is produced by recycling carbon dioxide. DM teamed up with LanzaTech, which produced the sustainable raw materials for packaging via biochemical technology. The company is also addressing climatic concerns by reducing gas emissions into the atmosphere. Plus, DM has received the German packaging prize 2021 upon launching the CO2 conversion technology.

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