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German retailer, Dm-Drogerie Markt, launches CO2 converted packaging technology

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Dm-Drogerie Markt, a German retailing firm, has launched sustainable packaging for its Denkmit Ultra washing up liquid line, as 30% of plastic is produced by recycling carbon dioxide. DM teamed up with LanzaTech, which produced the sustainable raw materials for packaging via biochemical technology. The company is also addressing climatic concerns by reducing gas emissions into the atmosphere. Plus, DM has received the German packaging prize 2021 upon launching the CO2 conversion technology.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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