Global News and Digital Insights
for the Consumer Goods Industry

Google and Kraft Heinz entered into a joint venture to boost digital transformation



Google and Kraft Heinz declared a long-term joint venture that aims to speed up the CPG companies’ digital transformation. The partnership will use an assortment of Google technologies to fortify seller-purchaser relations and foster engagement by offering customized content at scale. Kraft Heinz will utilize Google Cloud AI and machine learning to initiate developments in the food industry by getting insights from data and plans to fabricate a client data channel on Google Cloud. It will likewise assist Kraft Heinz with further developing media initiations and proficiency on Google Ads. The collaboration proceeds with Kraft Heinz’s endeavours to construct an exclusive environment of in-house computerized abilities that will assist it to make information-driven decisions according to the transforming behaviour of consumers towards e-commerce.

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