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GSK’s Brian McNamara: An insight to the pandemic challenges and future consumer behaviours

ConsumerGeniuses

ConsumerGeniuses

The CEO of GlaxoSmithKline GSK Consumer Healthcare, Brian McNamara, mentioned some of the global challenges his company experienced during the pandemic and expected consumer behaviour. He said that the home-based working model during pandemic improved the performance of employees, fostered shorter and clearer virtual meetings, and helped them focus more on decision making. However, the increased demand and consumption of goods raised supply chain disruptions. Firms solved this issue by sourcing raw materials from China and India and exhibiting flexibility. Regarding consumer behaviour shifts, he claimed that over-the-counter (OTC) e-commerce is the next prevalent trend. He believed that digital technologies would help upgrade customer experience and improve the quality of products. Plus, consumers would become health-conscious and try to have their vitamins and minerals regularly.

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