Global News and Digital Insights
for the Consumer Goods Industry

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

ConsumerGeniuses

ConsumerGeniuses

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market.

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