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Hey Conad, Conad’s online shopping service, is ready to sell thousands of frozen and fresh products

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Cia-Conad has launched its online shopping service, Hey Conad. The retailer’s newly established omnichannel platform is initially serving the consumers of Forlì-Cesena, Italy. Cia-Conad’s online presence features around 10,000 products, including fresh fruits, vegetables, cheese, meat, fish, and a wide range of dried and frozen products. The future plans of Conad involve investing €473 million to fully digitise its customer relations and establish logistics infrastructure and e-commerce channels.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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