Cia-Conad has launched its online shopping service, Hey Conad. The retailer’s newly established omnichannel platform is initially serving the consumers of Forlì-Cesena, Italy. Cia-Conad’s online presence features around 10,000 products, including fresh fruits, vegetables, cheese, meat, fish, and a wide range of dried and frozen products. The future plans of Conad involve investing €473 million to fully digitise its customer relations and establish logistics infrastructure and e-commerce channels.
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