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Hims and Hers collaborated with The Vitamin Shoppe to offer health care products

ConsumerGeniuses

ConsumerGeniuses

Hims and Hers is expanding its DTC strategies by offering its hair care products. For this purpose, the brand has collaborated with The Vitamin Shoppe and plans to sell the products through The Vitamin Shoppe’s website and 280 physical stores. Initially, this partnership will offer selected hair care items, but the brand has left space for “potential expansion” to feature other categories in the near future.

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