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CPG and tech companies are stepping forward to support Ukraine

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Big CPG companies and tech platforms are stepping forward and supporting the Ukrainian people. Kellogg donated $1 million to provide food for Ukrainian refugees, while Ikea’s charitable arm, The Ikea Foundation, donated $22 million to provide humanitarian assistance to the refugees. Amazon’s contributions involve donating $5 million to aid organisations like Save the Children and The Red Cross, while FedEx has given $1.5 million in humanitarian aid. Unilever in collaboration with NGOs donated $5.5 million to give food and hygiene products, while the Dove company has launched a Company-Matched Global Employee Giving Program to support Ukraine. L’Oréal has donated $1.1 million through its L’Oréal fund for women, along with 300,000 hygiene products.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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