Big CPG companies and tech platforms are stepping forward and supporting the Ukrainian people. Kellogg donated $1 million to provide food for Ukrainian refugees, while Ikea’s charitable arm, The Ikea Foundation, donated $22 million to provide humanitarian assistance to the refugees. Amazon’s contributions involve donating $5 million to aid organisations like Save the Children and The Red Cross, while FedEx has given $1.5 million in humanitarian aid. Unilever in collaboration with NGOs donated $5.5 million to give food and hygiene products, while the Dove company has launched a Company-Matched Global Employee Giving Program to support Ukraine. L’Oréal has donated $1.1 million through its L’Oréal fund for women, along with 300,000 hygiene products.