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Indian consumers prefer online digital payment during festive seasons

ConsumerGeniuses

ConsumerGeniuses

ACI Worldwide and YouGov’s research report on digital payment methods in India revealed that two out of five (41%) Indian shoppers prefer digital payment during festive seasons. 25% of them pay with cash and 23% opt for credit or debit cards. 33% of shoppers find online transactions safe, while COD with 35% remains on the top of the list. Consumers are less concerned with payment frauds as only 24% of people are skeptical about online payments. The National Payments Corporation of India claimed that 3.65 billion transactions worthy of INR 6.54t were induced by Unified Payments in September, setting the highest record for transaction value and volume.

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