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Indonesian e-commerce ranked highest among other Southeast Asian countries

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As per the study from GfK Market Intelligence, Indonesian e-commerce excelled up to 43% among other Southeast Asian countries in 2021. This hike in Indonesian online sales resulted in significant contributions to the Technical Consumer Goods TCG industry. The market value for TCG increased up to 23% in 2021 compared to the 19% increase in 2020. Similarly, e-commerce in Singapore and Thailand grew up to 22%, contributing more than 20% to the overall TCG market value in 2021.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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