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Instacart launched iconic advertising models for CPG brands

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Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite. CPG companies can now interact and sell their products to consumers in a more efficient way. With the help of the new shoppable video ads, CPG companies can combine storytelling capabilities with shoppable products, allowing customers to shop and listen to the brand’s story via audio or motion. As far as the shoppable display is concerned, Instacart has developed a pop-up shop, featuring the brand’s imagery and direct add-to-cart functionality. Numerous CPG firms are piloting new products to work with Instacart including Dove, Mondelēz International, PepsiCo, and S.Pellegrino.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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