Packaging is of prime significance in CPG however packaging that is not sustainable and can be replaced has no future. Ron Delia, CEO of Amcor, a global packaging company, claims that e-commerce is rising with every passing second and many packaged items are not yet designed to be delivered via DTC. To offer an exciting shopping experience to consumers and keep up with the continuous rise of e-commerce, manufacturers need to adopt advanced packaging strategies. Consumers want sustainable packages and do not approve of plastic at all, while Delia said that packaged industry should educate consumers about the overall impact, as some plastic productions entail lower gas emissions as well. Delia believes that the future of packaging is both innovative and connected, including a digital watermark and tracking via value chain.

Read more from Mckinsey