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JioMart launches the first Whatsapp shopping experience in India

ConsumerGeniuses

ConsumerGeniuses

India’s first end-to-end shopping experience has been launched on Whatsapp by JioMart. People would be able to browse the JioMart catalogue, add products to their cart, and pay to complete purchases without leaving Whatsapp. A customer just has to send a “Hi” to the JioMart Whatsapp number for the procedure to commence. This simple and convenient course of action will target those people who have never shopped online before. The move is a part of Meta and Jio Platforms’ strategic partnership for the digital transformation of India and is expected to revolutionise the way businesses interact with their customers.

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