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Kraft Heinz and NotCo teamed up to establish a plant-based association

ConsumerGeniuses

ConsumerGeniuses

TheNotCompany Inc., a producer of meat and dairy alternatives, partnered with Kraft Heinz to launch innovative food varieties. The startup will be headed by Kraft Heinz as The Kraft Heinz Not Co. LLC. The association will utilize technology and artificial intelligence solutions powered by NotCo and Kraft Heinz’s established portfolio to manufacture better plant-based alternatives. NotCo has already introduced NotMilk, NotBurger, NotMeat, NotIceCream, NotChicken, and NotMayo in Chile, Mexico, Peru, Colombia United States, Canada, Brazil, and Argentina. Incredibly, the company raised its worth to $1.5 billion within 5 years.

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