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Kraft Macaroni and Cheese changed its name to reflect a personalised connection with consumers

ConsumerGeniuses

ConsumerGeniuses

After a long period of 85 years, Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese. The company has decided to change its name to reflect the way fans originally talk about the product in their households. The newly packaged product will be hitting retailers’ shelves in the month of August. Consumers will also see subtle changes in the packaging of the product including a refreshed logo, typography, and a solid blue background highlighting the company’s asset — the noodle smile.

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