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Kroger plans to roll out carbon-neutral eggs under private brand

ConsumerGeniuses

ConsumerGeniuses

Kroger has teamed up with Kipster Farms, an environment-friendly poultry farm owner, to launch carbon-neutral eggs. Kipster Farms manufactures these eggs via a closed-loop production system. Kroger plans to ensure the availability of carbon-neutral eggs at selected retailer shelves by the end of 2022. Kroger’s Indiana-based partner, MPS Egg Farms, has started establishing the first facility, stepping towards growing the firm’s $26 billion private brand business.

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