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Launch of Sustainable sneakers: A dream come true for sustenance conscious sneaker lovers

ConsumerGeniuses

ConsumerGeniuses

Finland-based sustainable trainer producer, Rens, rolled out its sustainable sneakers made of recycled plastic and coffee waste. Rens was launched on Kickstarter initially and drove a successful campaign in Finland. In the crowdfunding campaign organized at Nordics, the start-up managed to generate €500,000 from 5000 consumers, belonging from 100 different countries. The firm aims to transform the concept of trash and waste materials, including coffee, bamboo, and pineapple skin, by utilizing them to manufacture useful products. Rens is determined to become the world’s leading sustainable brand, promoting a trash-less society.

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