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ConsumerGeniuses

ConsumerGeniuses

After the COVID-19 pandemic, China has seen 15% to 20% increase in online shopping, while ecommerce in Italy has increased 81%. A retailer who plans to debut an e-commerce business can establish it quickly if one considers these three steps 1, Be pragmatic; instead of offering a full-blown collection across all digital markets, a company should offer limited collections targeting limited geographical areas. 2, Assign ownership to teams, not tasks; management should create four teams including, The tech-design team, The operation team, The product-assortment team, and The marketing team. Afterward, management should give the responsibility to the respective teams to solve and address the issues. 3, Learn and adapt; a company should employ performance indicators that allow to observe, learn and adopt the right strategies.

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