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Luxury brands are hustling for the fully digital Metaverse Fashion Week MVFW

ConsumerGeniuses

ConsumerGeniuses

After the wrap-up of Milan Fashion Week, luxury brands are hustling for the Metaverse Fashion Week MVFW, starting from 24 March 2022. A virtual platform of the metaverse, Decentraland, is hosting the world’s biggest digital fashion week, where famous brands including Etro, Dolce & Gabbana, Dundas, The Fabricant, and NFT superstar, FEWOCiOUS, would showcase their latest collections. The virtual runway is created in the luxury fashion district of Decentraland, featuring a high-end shopping space where consumers can buy products from above mentioned brands and Tommy Hilfiger, Jacob & Co., and Cavalli.

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