Global News and Digital Insights
for the Consumer Goods Industry

Lyre’s consumers can now make cocktails with Alexa’s help

ConsumerGeniuses

ConsumerGeniuses

Lyre’s, a non-alcoholic spirit brand, has teamed up with Amazon Alexa to use technology to help consumers make their favourite cocktails. To activate the new skill, Alexa owners can simply say “Open Make it a Lyre’s” and tell the virtual assistant their preferred cocktail or spirit. Alexa will then recommend a non-alcoholic alternative and read out the recipe step by step. Consumers can follow the recipe using any smart screen device or they can navigate touch-free by asking “Alexa, what’s next?” The ‘Make it a Lyre’s’ skill is available on all Alexa-enabled and amazon echo devices.

Read more from Insidefmcg

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Leave a Reply