Global News and Digital Insights
for the Consumer Goods Industry

Mall of the Emirates opened the store of the future with AI



Dubai Mall of the Emirates has entered into a partnership with an IT and digital transformation firm, Cisco, to open the store of the future known as THAT concept store. The platform will raise the conventional shopping experience by fusing advanced retail to acquaint clients with a modern shopping venture. The outlet is equipped with Cisco’s five technological components, involving Digital Display Canvas, Lift & Learn, Magic Mirror, Beauty Mirror, and Store Analytics. The store’s digital display screens aim to promote personalization by creating an enchanting ambience via AI and augmented reality. THAT concept store is the first-ever stop-shop providing a glimpse of the future through its demographics, footfall heatmaps, dwell times, and sentiment analysis.

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