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Marketing is entering into the virtual world of the metaverse



Virtual influencers are already existing in this mortal world, but metaverse, a virtual space, seems to be a perfect fit for them. As per the report presented by The Influencer Marketing Factory, the influencer market hit $4.6 billion in 2018 and is expected to grow by 25% annually through 2025. Additional to influencer marketing, the future seems to be ripe for digital marketing agencies in the metaverse. With the help of digital agencies that provide social media counsel and services, brands are touching the heights of success. Likewise, some small and large specialty agencies have also emerged to help executives lead virtual and metaverse practices. Among various metaverse marketing opportunities, one mega aspect of marketing dominating others is the metaverse billboards.

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