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Nestlé growth strategy: Nestlé prioritises DTC relations and sustainable packing across its portfolio

ConsumerGeniuses

ConsumerGeniuses

Nestlé is the largest CG company by revenue, and it has crafted its broader strategy by considering high growth products, digital channels, and healthier food and beverage alternatives. The brand is committed to achieve its sustainability goals, like emitting zero greenhouse gases by 2050, which are reflected in the company’s latest investment strategies. As per the data from CB Insights, Nestlé is prioritising four strategies that are reflected in its recent investments, acquisitions, and partnerships. These four strategic priorities include launching sustainable packaging, expanding its plant-based food and beverage portfolio, building relations with consumers via the DTC business module, and exploring digital health and biotech.

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