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NFT supergroup Kingship collaborates with Mars to launch a limited edition M&M’s product

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Kingship, the NFT supergroup created by 10.22PM, will feature on limited edition boxes of M&M’s to honour Kingship’s mythological tour rider. This partnership with the Mars Wrigley U.S. LLC brand is based on rock ‘n’ roll lore and legend. It is a continuation of Mars’ foray into the metaverse. 4000 physical collectible boxes of candy for consumers of both Kingship and Mars have been created. The rarest gold edition will feature a white and gold foil gift box and include custom printed candies with KINGSHIP group members Captain, King, Arnell, and Hud in individually numbered boxes from one to 100. 3,900 exclusive celebratory gift boxes in brown and 6,000 gift jars of candies will also be produced. This venture pays homage to rock ‘n’roll history as well as creates a unique fan experience.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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