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ConsumerGeniuses

ConsumerGeniuses

Nike sales have increased by 16% in its latest monetary quarter, while direct sales were up 28% to $4.7 billion. The digital sales of the brand chalked up by almost 30%. Nike enjoyed boosting sales from the sportswear category as well, with net income rising 23% from last year. Nonetheless, leaders essentially tempered their assumptions for the full monetary year ahead on account of supply chain network disturbances that include COVID-19-related manufacturing plant closures in Vietnam and Indonesia.

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