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No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

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Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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