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for the Consumer Goods Industry

No QR codes or applications: Unilever’s end cap lift tracks engagement via AI

ConsumerGeniuses

ConsumerGeniuses

Food supermarket giants like Unilever and Ahold are entering into a joint venture with a retail marketing platform, Perch, to launch a visually interactive end caps lift that can track product engagement via AI and computer vision. This partnership would elevate the in-store experience and drive product conversions in the personal care category. With Perch’s lift-and-learn technology, consumers would be able to know about Unilever’s products by simply lifting the end cap without having to scan a QR code, download an app, or touch a screen. Unilever plans to initially introduce this innovation in its Dove personal care line.

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