There are three simple keys, including ease of use, frictionless payment methods, and personalised delivery options, to attract shoppers to online channels. If consumers are given an online shopping experience that features an effective website, one-click payment method, and a variety of delivery options, then online retailers can win the loyalty of thousands of customers. Manufacturers offer DTC businesses as well, and a research study presented by Barclays manifested that 57% of consumers now buy items direct from manufacturers. As per consumers’ view, the DTC business model offers better pricing and services. Shoppers frequently buy clothes 39%, food and drink 27%, and electronics 30% from DTC businesses.