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PepsiCo Europe plans to replace fossil plastic with recyclable plastic for its chips packaging

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PepsiCo Europe aims to cut fossil plastic, made from oil, from all of its chips packaging by 2030. Instead, the brand plans to use 100% recyclable and compostable plastic containing polypropylene, also known as mono-materials. Initially, the shift in packaging will be implemented on the Lay’s range in France, followed by Walkers, Lay’s and Doritos range in Europe in 2022. PepsiCo is investing in design, infrastructure, and packaging material to establish a circular economy for packaging in Europe to fulfil its pep+ or PepsiCo positive goal.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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