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ConsumerGeniuses

ConsumerGeniuses

Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four ways to establish DTC relationships. 1, PepsiCo prioritizes customer relations and secures their data’s privacy. 2, PepsiCo has launched loyalty programs for consumers in Mexico, Turkey, the US, and Canada to keep up with the dynamics of changing marketing demands and inclinations. 3, The brand utilizes first-party data to generate business results. 4, First-party data enables PepsiCo to make business-related decisions that are beyond marketing tactics.

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