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ConsumerGeniuses

ConsumerGeniuses

Consumers are now inclined towards personalization, that’s why PepsiCo has launched its data practice, Pepviz at the NFL season. Pepviz data practice would keep retailers informed about the marketplace. PepsiCo merges real-time data and industry insights with progressed analytics to help its retailers grab market share via customized omnichannel and extend their client base. Retailers can see which stores are visited more often by consumers and which products are bought the most. Therefore, in the future PepsiCo’s retailers would view Pepviz as a key strategic partner.

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