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ConsumerGeniuses

ConsumerGeniuses

In the present era, beauty brands test cosmetics using virtual technology. Therefore, Perfect Corp. has launched its YouCam tutorials that help brands create interactive beauty sessions with audience. These tutorials help consumers learn the techniques involved in the application of makeup. YouCam tutorials utilize AI, interactive text, and augmented reality visuals portrayed on clients’ faces to educate them. Besides this, the tutorials involve e-commerce capabilities through which consumers can buy the products used in the tutorial with one click. This new tool was debuted by Perfect Corp. in partnership with The Nolcha Show during New York Fashion Week from 12 to 14 September.

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