Global News and Digital Insights
for the Consumer Goods Industry

Procter & Gamble made its mark in the metaverse via interactive virtual experiences and events

ConsumerGeniuses

ConsumerGeniuses

Procter & Gamble also entered the metaverse space and made its mark in the virtual world in its own way. The brand aimed to interact with potential customers and added value for them. The chief design officer of P&G, Phil Duncan mentioned at the Fortune Brainstorm Design conference that the firm stepped into the metaverse to win the hearts of its consumers and grow its business. P&G is one of the companies among the 500 fortune firms that replicated the experience of the Consumer Electronics Show (CES) in the metaverse. During the show, the brand exhibited some experiences and activities from its 2020 Tokyo Olympics sponsorship. Besides this, the CPG giant launched interactive virtual experiences, gaming platforms, and sustainability-centric beauty platform in the metaverse for its consumers.

Read more from Fortune

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn