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Russia resumes importing beef and pork from the world’s largest beef exporter, Brazil

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Recently, Russia has resumed importing beef and pork from 12 subsidiaries of Brazil. Russia imposed restrictions on Brazilian pork and beef since 2017, as Brazilian producers used a chemical named feed additive ractopamine. A number of Russian cities including Moscow have also allowed importing beef from three units of major Brazilian beef exporters to keep up with the domestic supply. Besides this, Russia has planned to offer a duty-free import quota for up to 200,000 tons of beef in the coming year. This quota would be an advantageous opportunity for Brazil, the world’s largest beef exporter, to target and cover the Russian market.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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