Global News and Digital Insights
for the Consumer Goods Industry

Sephora is set to reimagine the beauty standards with its #SephoraSquad programme

ConsumerGeniuses

ConsumerGeniuses

In 2019, Sephora announced a partnership with 24 diverse influencers to create content centered on the brand’s mission. The programme, called #SephoraSquad, has expanded since then and this year’s squad will comprise 70 participants including Iyana, a Black creator having albinism; Young, a TikTok skinfluencer; and Stephania, who represents the disabled community. Sephora aims to achieve two folded targets with this partnership; firstly, the brand wants to reach a larger number of audiences via these influencers and secondly, Sephora wants to help these influencers gain larger followings and rewrite the definition of beauty, which is beyond skin colour and complexion.

Read more from Fastcompany

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Leave a Reply