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Mars’ Maria Velissariou’s AI insights: How Skittles company is balancing its colour scheme

ConsumerGeniuses

ConsumerGeniuses

The Global Corporate R&D V.P and Chief Science Officer of Mars, Maria Velissariou, shared insights related to AI in the U.S. Food and Drug Administration’s TechTalk Podcast. He revealed that the Skittles company utilises AI-driven solutions to ensure the right balance of colours in each packet, giving its consumers the taste of the rainbow. He further elaborated that the company has incorporated AI into more than 250 projects, freeing employees from doing repetitive mundane tasks like sorting skittles. Mars uses an AI-driven model, Mission Control, to perform comparative analysis, analyse performance metrics and generate impossible insights. All these solutions would enable the company to develop higher food safety solutions and produce quality products.

 

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