Global News and Digital Insights
for the Consumer Goods Industry

Snack category: Time is ripe for better-for-you brands



Since the pandemic, consumers are more interested in better-for-you snacks, a category dominated by big giants. However, many startups and challenging brands are now disrupting the category with their innovational products. Although consumers are interested in exploring better-for-you alternatives, no one is ready to sacrifice deliciousness. Therefore, the majority of the CPG companies focus on manufacturing a product instilled with flavours like PeaTos, which recently reimaged its snack line and transformed into a vegan brand. According to SnackMagic’s consumer packaged goods data insights platform, CPGpulse, startups that are transforming the dynamics of the snacks category include Kibo Foods, Love Corn, and Air Cheese.

Read more from SmartBrief

Share on facebook
Share on twitter
Share on linkedin