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for the Consumer Goods Industry

Snapchat’s report: Attract the majority of Gen Z buyers by using AR



As per the report submitted by Snapchat, social commerce will be touching the heights of the sky within the coming years plus, more and more brands would utilise augmented reality to connect with Gen Z consumers. Snapchat surveyed 16,000 consumers, covering 16 markets, in collaboration with Global Crowd DNA, unfolding that 92% of young buyers want an AR-driven shopping experience. The report claims that Gen Zers prioritise buying a product that they have first experienced using AR compared to the Millennials or Gen X buyers. The majority of the Gen Zers hold that they pay more attention to an ad, featuring AR, while 60% of them affiliate personalisation with AR-driven experience.

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