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Social commerce is paving way for Canadian e-commerce growth



Chris Sheridan, the Sales Emblements lead and BD at Square Canada, holds that social commerce is paving way for e-commerce growth in Canada. As per the data report presented by Statista, 31.8 million Canadians are active social media users, including Instagram, Facebook, TikTok, and Snapchat. Other than entertainment, these channels are being utilized by consumers to frequently shop, allowing retailers to leverage social commerce to boost their online businesses. As social commerce accounts for growth, revue, and profit, Canadian retailers can streamline their e-commerce by strategically innovating social media strategies.

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