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Southeastern Grocers (SEG) teamed up with Dunnhumby to target the right consumers through data science

ConsumerGeniuses

ConsumerGeniuses

Southeastern Grocers (SEG) has given control of its media business to Dunnhumby, a global customer data science company. The media business of SEG helps CPG companies drive satisfactory marketing and merchandising strategies. Dunnhumby’s customer data science will power the SEG Connects platform to generate personalised solutions that will help brands reach the right consumer at the right place. They will receive personalised offers whether they shop in-store or browse via their mobile phones to make a purchase.

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