Global News and Digital Insights
for the Consumer Goods Industry

Spotlight: New products from famous CPG brands

ConsumerGeniuses

ConsumerGeniuses

CPG brands are continuously manufacturing innovative products to attract the attention and loyalty of consumers. To keep up with consumers’ demands, CPG companies like PepsiCo, Kellogg Co., Unilever, and Edgewell Personal Care rolled out their new products to achieve customer satisfaction. PepsiCo’s Mountain Dew brand has expanded its Baja Blast portfolio with the addition of two new flavours, including Baja Mango Gem and Baja Gold. Kellogg Co. subsidiary firm RXBAR has launched RXBAR A.M. in blueberry, honey cinnamon peanut butter, and chocolate flavours so that consumers can snack or eat protein-filled bars for their breakfast. Unilever’s body brand, Find Your Happy Place, has partnered with Mindy Kaling to launch two limited edition bathing lines: Just Wanna Have Sun! and Festivals & Fireworks collections, featuring a hand wash, fine fragrance mist, whipped body scrub, shower and bath gel, scented candle, and bath bomb. Edgewell Personal Care has rolled out a new genderless skincare brand named Fieldtrip, which features a facial spray, an eye gel, and a lip mask. Fieldtrip is also available from the company’s DTC e-commerce website.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn