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Sprite exchanges green plastic bottles for white ones to reduce waste

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Sprite has decided to forgo its green bottles for white plastic ones from August to reduce waste. The company’s current packaging has green polyethylene terephthalate (PET) which prevents a bottle from being recycled into a new one. The transition is bound to improve the quality of recycled material and increase the availability of food-grade rPET. A new logo and packaging design is set to be used with its green label. Coca-Cola has similar plans for its beverages including Fresca, Seagram’s, and Mello Yello in the upcoming months. It is also planned to switch Dasani bottles to 100% plastic ones in US and Canada this summer. It is likely to appease Dasani fans whose sustainability expectations are quite high.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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