Global News and Digital Insights
for the Consumer Goods Industry

Star ratings: The key to grow sales cycle



When buying a household durable, consumers research the star rating of a product. Star ratings influence the shopping patterns of consumers and companies can use this strategy to design better products, satisfy consumers and grow their sale cycle. Following is a five-step design, companies can adopt to manage their online and star rating. 1, Companies should collaborate with suppliers and invest their resources in product design instead of marketing. 2, Retailers can add easy-to-read product descriptions to earn a five-star rating. 3, Brands should focus on creating an aesthetic and eye-catching digital portfolio of their products. 4, To earn an above-average star rating, companies should establish advanced technological solutions to monitor star ratings. 5, Companies should scale their efforts and adopt advanced strategies.

Read more from Mckinsey