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Starbucks is entering the web3 space, launching its own NFTs

ConsumerGeniuses

ConsumerGeniuses

It’s finally time when consumers can buy NFTs along with their favourite Starbucks latte. The ultimate coffee stop shop for consumers has decided to enter into the web3 space by launching its own collection of NFT. The ownership of NFT will allow consumers to access exclusive experiences and special content. With the launch of NFTs, the brand is trying to expand its concept of creating a third space for consumers, which is a place between home and work where coffee lovers can express their sense of belonging with it.

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