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for the Consumer Goods Industry

Success story: surged plant-based retail sales in the US

ConsumerGeniuses

ConsumerGeniuses

The statistics from the Plant-Based Food Association (PBFA), The Good Food Association (GFI), and SPINS, a market research firm, revealed that plant-based food retail sales have surged by 6.2%, hitting a market valuation of $7.4 billion. Plant-based meat sales remained steady with $1.4 billion in sales, acquiring a share of 14% in the Natural Enhanced Channel’s share of meat. 19% of US households buy plant-based meat, with 64% buying it more than once a year. Plant-based egg sales grew by 42%, acquiring a 0.6% share of the egg market. Plant-based milk contributed $105 million to the growth of the milk category as 42% of US households buy plant-based milk, with 76% buying it several times in 2021.

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